Video Production

Explainer Videos That Actually Get Watched

60-90 second animated and live-action explainer videos for SaaS, fintech, and consumer apps. Strategy-led scripts, on-brand visuals, distribution-ready cuts. 220+ videos produced.

220+
Videos produced
87%
Avg. watch-through
3-5 wks
Standard timeline

Why Most Video Production Projects Underperform

The Problem

Most explainer videos sound the same: jaunty ukulele, generic stick figures, a voiceover that lists features no one cares about. They get made because someone said 'we need a video,' uploaded once, and quietly forgotten.

Our Approach

Strategy first. What problem does the viewer have, what specific shift happens in 60 seconds, what's the next action. Then a script that earns the watch, visuals matched to your brand (not a template), and cuts sized for every channel you'll actually use them on.

End-to-End Video Production

Everything needed to take your project from idea to production — and keep it running.

Script & Storyboard

Hook in 3 seconds, problem-solution arc, single CTA. Reviewed by you before any animation work starts.

Animated Explainers

2D motion graphics, character animation, kinetic typography, isometric / UI-driven, mixed media. Style designed for your brand, not a template.

Live-Action & Hybrid

Studio shoots, founder-led talking-head videos, customer testimonials, product demo screencasts with overlay animation.

Voiceover & Sound

Professional voice talent (US, UK, AU, multi-language). Custom sound design, music selection from licensed libraries, full audio mix.

Multi-Cut Delivery

60s landing-page hero, 30s social, 15s ad cuts, vertical 9:16 for Reels/TikTok/Shorts, square 1:1 for feed, with and without captions.

Captions & Localization

Burned-in and SRT captions, voiceover translation, on-screen text localization for international launches.

How a Video Production Engagement Runs

Same playbook on every project. Predictable timeline, fixed cost, daily communication.

01

Strategy Call

What does the viewer believe before, what do they believe after, what action do they take? We don't start writing until that's clear.

02

Script & Storyboard

First-draft script in 5-7 days, storyboard once script is approved. Two rounds of revisions standard, no surprise extras.

03

Production

Animation: 2-3 weeks. Live-action: 1-2 week production + edit. Style frames approved before full animation begins to avoid expensive rework.

04

Delivery & Cuts

Master file + all platform cuts, captions, source files (After Effects projects on request), upload-ready for YouTube, Wistia, Vimeo, paid social.

Our Tech Stack

We're framework-agnostic — we pick what fits your project, your team, and your hiring market.

After Effects
Cinema 4D
Illustrator
Premiere Pro
Audition
Figma
Runway ML
Voice123

Three Things We Do Differently

01

Strategy before storyboards

We've watched too many beautiful videos fail because the script wasn't tight. Script is locked before animation budget is spent.

02

Designed for distribution, not just one upload

Every video ships with 5-7 cuts sized for the channels you'll actually use — feed, story, ads, landing page, sales deck.

03

On-brand, not on-template

Custom style frames, not stock characters and templates. Your video doesn't look like the other 50 in your category.

What This Looks Like in Production

The 75-second explainer they made went on our homepage and into our paid ads. Homepage demo signup conversion went from 2.1% to 4.4%. The same video, recut for LinkedIn ads, became our best-performing ad of the quarter.
Marketing Lead, B2B SaaS, Series A
2.1% → 4.4%
Demo signup conv.
75s
Hero video length
7
Platform cuts delivered
4 wks
Concept to delivery

Common Questions

Landing page hero: 60-90 seconds is the sweet spot. Anything longer loses 40% of viewers by the 90-second mark. Social/ads: 15-30 seconds. Product walkthrough or demo: 2-4 minutes is fine if the content earns it. We script to the shortest version that does the job.
Animated explainers: $4K-$12K for 60-90s, depending on animation complexity, character work, custom design. Live-action: $6K-$20K depending on shoot location, crew, talent. Hybrid and high-end character animation can go higher. Quotes are fixed-cost with revisions included.
Two rounds of revisions are standard at each stage: script, storyboard, style frames, animation/edit. Major changes after a stage is approved (rewriting the script after animation has started, for example) trigger a change order — we'd rather flag that than absorb it silently.
On request, yes — After Effects projects, Premiere sequences, Illustrator files. Default delivery is exports + captions + a project archive. Source files are useful if you want to make your own minor edits later or hand off to another studio down the line.
Yes — we work from your brand guidelines, fonts, color palette, illustration style. If you don't have a defined animation style yet, we'll propose 2-3 directions in the style frame stage and you pick one.

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